The Official ByteLight blog.
  • July 14, 2014 11:43 am

    Could Apple’s Own Hardware Help in Driving BLE “Beacon” Shipments Over 60 Million?


    By 2019, “a New Way to Shop and Sell” Will Become Mainstream with the Explosion of Bluetooth Low Energy Hardware

    Over the weekend FCC fiings leaked of Apple’s potential plans to build its own ibeacon-supported hardware (beacons, as many have called them). While there is certainly room for debating if standalone beacons are the right hardware approach to indoor location, there’s no debating the momentum behind the Bluetooth Low Energy (BLE) hardware space right now.

    According to a recent report by ABI Research, BLE device / hardware shipments will reach 60 million units by 2019. This iBeacon technology has “caught the zeitgeist” and emerged as a key anchor in the retail space.

    As the number of consumers with BLE-enabled smartphones continues to grow there is a huge opportunity to build BLE-enabled hardware to communicate with them. Senior Analyst Patrick Connolly advocates that “retail will remain the largest portion of the BLE hardware market given the potential around analytics, CRM, and advertising.” The report suggests that the significant drop in the price of beacon hardware, and ability to embed within other hardware, will create “the perfect platform for a whole new way to shop and sell.”

    The 60 million shipments forecast also includes hardware like LED lights - where BLE can be embeded and powered. By bringing BLE into a LED-based indoor location solution, there’s no additional cost to deploy BLE and no batteries to change every few months.

    For more information on how you can be a part of the Bluetooth LE “shop and sell” revolution contact ByteLight today.

  • July 8, 2014 1:31 pm

    Watch Demo Video of ByteLight Indoor Location Service

    In this video, ByteLight shows how retailers can use LED lighting to engage in-store connected shoppers with exciting new location-based services.

    ByteLight provides the only LED-based indoor location service that combines Visible Light Communication (VLC) and Bluetooth Low Energy (BLE) to determine the precise location, position and direction of a connected shopper within 3 feet accuracy. Because the solution is installed in and powered by a retailer’s own lighting infrastructure, there’s no additional hardware beacons to deploy and no batteries to change every few months.

    Watch the demo video to see how a connected shopper is greeted with a personalized welcome message as he approaches his favorite retail store, uses the retailer’s mobile app to navigate the aisles, receives product information to help him make a confident buying decision, and responds to promotional offers that increase his basket size.

  • July 2, 2014 12:44 pm

    Connecting the Unconnected Pilots a Digital Lifestyle


    ByteLight Is Among Many Companies Driving Forward the Internet of Things with Bluetooth Low Energy and Other Technologies

    With the rapid development of new connected technologies, it seems as if the possibilities are endless. As consumers embrace this digital lifestyle, entrepreneurs and engineers alike are constantly connecting our world in ways we never thought possible.Gartner estimates that, over the next five years, the IoT market will grow to include 30 billion devices.

    At ByteLight, we have been able to drive forward the Internet of Things by leveraging lighting infrastructure as access points (using Bluetooth Low Energy and Visible Light Communication) to connect the digital and physical worlds.

    Like ByteLight, many other “smart objects” are now capturing data in real-time to provide useful information for people and other systems. Technology expert Tim O’Reilly advocates, “So many of the most interesting applications of the Internet of Things involve new ways of thinking about how humans and things interact differently when things get smarter.”

    A recent report by the Real World Web, in partnership with PSFK Labs and IQ by Intel, highlights industries that will be revolutionized by connecting the unconnected. Its “ABCs of the IoT” gives a snapshot of what’s on the horizon for the Internet of Things.

    Bluetooth Low Energy (BLE) is bringing the traditional art industry to life similarly to how ByteLight is leveraging it to transform retail. At the Rubens House in Belgium, once hidden characters in paintings and other detailed information become available to visitors on their mobile application as they walk towards paintings. It’s also transforming:

    Child Care: The Mimo Baby Monitor also uses Low-power Bluetooth to relay information such as skin temperature, body position, and activity pattern to the parents’ connected coffee mug.

    Automotive: BLE continues to innovate the transportation experience with Automatic, a smart driving assistant. Automatic will provide services such as automatic tolls, gas payments and efficient driving recommendations by interacting with roadside services and learning drivers’ habits.

    The Home: The power of LED lights and Bluetooth that ByteLight is using to revolutionize retail is being brought to the home with Ninja Sphere. This household device aims to give users complete control over every object in the home - it can even keep tabs on where your pets!

    Personal Finance: While ByteLight makes it easy for shoppers to find the products they want, iBag will make sure they don’t break the bank in the process. The location-enabled purse can be programmed to lock at specific locations or times of day to prevent consumers from overspending. 

    Meteorology: PressureNET connects the built-in barometric sensor in users phone to the company’s app to provide more accurate local thunderstorm and short-term weather forecasting. 

    For more information on how you can leverage the Internet of Things to transform your retail experience, contact ByteLight today.

  • June 26, 2014 4:21 pm

    iBeacon and Indoor Location are Driving Big In-store Engagement Metrics


    In light of the popularity of ecommerce, one thing stands to save traditional brick and mortar retailers: indoor geo-location technology. This might sound like talk from a sci-fi movie to some, but new metrics reveal that this real and current technology is not the way of the future, it’s the way of now.

    Yet, in recent survey by Experian Data Quality, decision-makers for in-store retailers have cited that implementing geo-location capabilities in their stores is a low priority, with only 20% of respondents citing that geo-location technology was their most important data priority.

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  • June 17, 2014 5:52 pm

    Storify Highlights from Lightfair 2014

    At LIGHTFAIR International 2014, ByteLight and GE Lighting showed how ByteLight’s indoor location solution enables GE’s LED fixtures to communicate with shoppers’ smart devices while in-store, enabling retailers to provide exciting new location-based services. Check out this Storify with all the show highlights, including demo videos, photos, media coverage and more.

    Thousands of LIGHTFAIR attendees stopped by the GE booth to see the ByteLight demo. Our live demo showed how retailers can engage connected shoppers from the parking lot to in the aisle. Using a combination of Bluetooth Low Energy (BLE) and Visible Light Communication (VLC), the demo shows our mock retailer welcoming return shoppers as they approach the store, presenting the fastest way to navigate to the sneaker department, displaying location-aware product information and customer reviews, and offering a coupon for wearables based on purchase history and behavior. View our Storify to see the demo and more highlights from LIGHTFAIR 2014.